Thursday, May 14, 2020
Essay on Fine Arts Should Remain a Curriculum at Public...
Lets paint a picture together. Blank walls, silent rooms, and shy students are what is brushed on the canvas. Our picture is a result of the limitations put on the powers of artistry. Staci Maiers validates that ââ¬Å"the school play, the marching band, the drama club, the student art show - theyââ¬â¢re usually highlights of a studentââ¬â¢s educationâ⬠(1). ââ¬Å". . . [Fine Arts] can connect people more deeply to the world and open them to new ways of seeing, creating the foundation to forge social bonds and community cohesion,â⬠(qtd in Smith 2). Maiers expresses, ââ¬Å"Because fine arts education typically is not considered core curriculum or included on high-stakes standardized test mandated by federal requirements, music, art, theater, and dance usuallyâ⬠¦show more contentâ⬠¦It improves voice projection, articulation of words, fluency with language, and persuasive speechâ⬠(ââ¬Å"Benefitsâ⬠1). Fran Smith chimes in that ââ¬Å"arts learning can also improve motivation, concentration, confidence, and teamworkâ⬠(2). Being able to open up and verbalize feelings through the art of drama will give students a different perspective on the outlook of life. The world is always telling students what to be, how to look, what to wear, what is cool and what is not; however, being able to express oneself through the Fine Arts can let the youth shine their own light. ââ¬Å"We have music rooms where instead of there being kids and instruments, we have instruments locked in closets with dust all over them. It really is shameful whatââ¬â¢s going on with [the] arts education these days,â⬠sadly observes Maiers (1). Music is really taken for granted and needs to be more appreciated. Duncan Asiedu believes: Itââ¬â¢s a shame though, that music programs are been[sic] scrapped considering the proven benefits, education and otherwise, that has been associated with music and its potential to help alleviate some of the education deficiencies that have plagued inner city students for decades (2). In order to keep Fine Arts programs afloat ââ¬Å"[we] make sure administrators understand that music has intrinsic value throughout each studentââ¬â¢s lifetime,â⬠requests Dr. John Benham (6). ââ¬Å"From Mozart for babies to tutus for toddlers to family trips toShow MoreRelatedShould Public Schools Be Active And Productive Members Of Society?1874 Words à |à 8 PagesPublic schools exist with the intention of providing students with the skillsets necessary to become active and productive members of society. These skillsets include critical thinking, basic decision-making, human interaction, and a plethora of similar traits. Thus, school systems should seek to provide curriculum that supports the development of these skills. One area of study that can teach these skills, among many other traits, is fine arts programs. In addition to the aforementioned skills,Read MoreArt Is All Around Us Essay1439 Words à |à 6 PagesArt is all around us. From the exquisite foods we eat to the breath taking sculptures around the world. Every single person is connected to art in one way or another, whether you are alone in your room, jamming to your favorite song, or a world renowned painter. It is a humongous part of our lives, and has been for thousands of years, however, as the years go by, colleges have pushed aside the arts. Some colleges put a few ââ¬Å"introduction to artâ⬠classes as optional elections, and others have ignoredRead MoreArts Education Importance Essay954 Words à |à 4 PagesAmerican schools. The ever increasing dropout rates are showing that teachers are not able to stimulate and interest their students. Children and teens are losing their ability to think creatively and on higher level because of the lack of arts education in public schools. If all children had this privilege, they would have higher test scores, would more likely go to college, and less likely to commit crimes. Students who graduate from high school are drones of a t est-centered, strict curriculum basedRead MoreRationale for Integrating the Arts1272 Words à |à 6 PagesIntegrating the arts across the curriculum is an innovative, yet effective educational process by which students learn through the arts. The programs intent is not to necessarily teach the arts, but to use them within the regular curricula. The activities use art as the catalyst to make learning meaningful and motivating. Students learn best when they are actively learning. The arts provide opportunities in which students are actively involved in learning. Students are more likely to retain knowledgeRead MoreCompulsory Attendance Act of 1852 Essay1946 Words à |à 8 Pagessix had to be consecutive. The exception to this attendance at a public school included: the childs attendance at another school for the same amount of time, proof that the child had already learned the subjects, poverty, or the physical or mental ability of the child to attend. The penalty for not sending your child to school was a fine not greater than $20.00 and the violators were to be prosecuted by the city. The local school committee did not have the authority to enforce the law and althoughRead MoreThe Current System of Education in the Philippines3975 Words à |à 16 PagesEducation of the country will progress. It is proper then that the public be educated about the issue. Parents must know about this because in it depends the Education of their child; students must know about this because in it depends the way on how they would be educated; and educators must know about this because in it depends how theyââ¬â¢ll educated the students. The purpose of this essay is straightforward: to inform the public about the issue and present my arguments regarding the K+12. I willRead MoreEssay on Paideia and Modern Educational Policy3842 Words à |à 16 Pagesin 1982 by Mortimer Adler and the paideia group remain an unfulfilled promise in terms of the actualities of public education in the United States. The notion of an educational system for all students built upon a rigorous curriculum manifesting a framework of values to be acted out in the public and democratic forum continues to have great attraction for educators. Indeed, the notion of paideia continues to carry a sense of urgency as it should. However, the actual task of creating systems devotedRead MoreEducation Policy : Is It, Damned Lies, And Education2759 Words à |à 12 PagesNew York, and No Child Left Behind. The purpose of this essay is to analyze what I have found in my research on how the relationship between school and society, and how it has changed in the United States across the Historical Eras. In this analysis, I relate the changing of reforms to Diane Ravitchââ¬â¢s book, The Death and Life of the Great American School System, along with some other resources used in the Education Policy class. Education can be traced back as far as the time of the pilgrimsRead MoreKindergarten Curriculum6037 Words à |à 25 PagesRepublic of the Philippines Department of Education DepEd Complex, Meralco Avenue Pasig City K to 12 Curriculum Guide KINDERGARTEN January 31, 2012 K TO 12 ââ¬â KINDERGARTEN I. INTRODUCTION ââ¬Å"The first years of life are important because what happens in early childhood can matter in a lifetime.â⬠(Harvard, 2009) The Department of Education (DepEd) having been a strong advocate of early childhood education has implemented various programs for preschoolers for decades now. The DepartmentRead MoreReading Is A Dynamic Goal Of Education1525 Words à |à 7 Pagesis proven that reading opens a new world of knowledge and enhance childrenââ¬â¢s reading expertise. Therefore, there are a lot of reading series that improves childrenââ¬â¢s reading proficiency, however, the Real Kids Readers are the greatest language arts curriculum based book series for preK-3rd grades that practices a significant phonics centered study. Phonics is defined as a technique of teaching individual to read by connecting sounds (phoneme) with letters (grapheme) or a group of letters in an alphabetic
Wednesday, May 6, 2020
Religion in Latin America; the Age of Discovery and...
Religion played a big role in shaping the values, attitudes, and conduct of the Spanish during the Age of Discovery and Conquest (1492-1579). The colonial church provided control and a standard of conduct and living for the new world. In fact, the colonial church had even more power in Spanish America then it did in Spain. Why this is important though, is because it limited the possibility of rebellion and opposition. As long as the church was in place, there was Spanish order, and as long as there was Spanish order, the colonization process could continue to run smoothly and prosper. Nurtured by the crown, the colonial church thrived. Its main priorities were to convert the Indians, and to theoretically justify the Iberian presence inâ⬠¦show more contentâ⬠¦The conversion process did not go on without a hitch though, throughout the new world missionaries had many obstacles to overcome. The first problem they ran into was the vast number of native languages they encountered. A nother is the scattered geographical locations of many tribes, because there wasnââ¬â¢t an easy pattern to follow, Christianity and conversion could not spread as rapidly as they wouldââ¬â¢ve liked it to. A third way in which the conversion was more difficult than intended, was when they came across native religions that shared some of the same beliefs, although it helped that some basic ideologies were already in place, it was much harder for Christianity to be seen as new and unique. Unlike the original settlers, evangelicals who traveled to convert did not show the same respect for the indigenous g-ds; the Christian g-d was to stand alone. The native religions were destructed very systematically; natives who practiced their religions instead of converting were also prosecuted, and many times by the priests themselves. In these areas of evangelical settlers who would conquest throughout Latin America, laws were even put in place to ensure the practicing of Christianity. As d eclared by Prudence, the law dictated that ââ¬Å"Natives, whatever their private beliefs, publicly comply with their conquerorââ¬â¢s religionâ⬠(Burkholder Johnson 109). So much for separation of church and state- in the Age of Discovery and Conquest,
Why Was The Atomic Bomb First - 2808 Words
Why was the US able to develop the atomic bomb first? The United States of America was able to develop 67,000 types of atomic bombs since 1951. They have achieved the greatest production of nuclear weaponry. The United States was not just successful in being a nation to construct an atomic bomb but more importantly was the first nation because of formidable events. The development of the atomic bomb was important during the onset of World War 2 (WW2) as it instilled confidence in the home country and nobody had attained a weapon like this. This gave whoever had possession of the atomic bomb ultimate power. Nowadays, it is important to realize that had the US not developed the atomic bomb first, Germany could have. Our world would be muchâ⬠¦show more contentâ⬠¦The fear of other nations developing a weapon powerful enough to decimate the US led to the authorization of research to develop an Atomic bomb in 1939. Before WWII people were fearful of the involvement of nuclear science in war because of itsââ¬â¢ unfamiliarity. Physicists knew that if Hitler developed the technology that could potentially begot the development of an Atomic bomb, mass destruction would occur. Upon realizing the necessity of nuclear involvement in war, Albert Einstein signed a letter to the U.S. President Franklin Roosevelt (FDR) addressing his concerns that Germany was developing a nuclear bomb. Einstein urged FDR to fund a research program, Roosevelt agreed and the U.S. set out in October 1939 to study the recent advances in nuclear fission. One key factor that cannot be ignored was that from 1941 th e US was involved in war with Japan and because of the attacks on pearl harbour it seemed necessary to develop a weapon of this caliber. Advantages of possessing an Atomic bomb One would think that going to war and (hopefully winning) would bring happiness and peace to a country, but after winning the losses are overwhelming. It is evident from the military history of the USA the involvement in war can pose many problems for a countryââ¬â¢s stability. An economically stable country can be launched into depression over a few short years. However, with the possession of a weapon that
Ladies Of Missalonghi Essay Example For Students
Ladies Of Missalonghi Essay The author of the book, The Ladies of Missalonghi, by Colleen McCullough describes to the reader how Missy, an unattractive woman, in a small town differs from Alicia. Missy, the daughter of Drusilla did not really have any self-confidence in herself. She would begin by wondering what she really looked like. The house owned only one mirror, in the bathroom, and it was forbidden to stand and gaze at ones reflection. Thus Missys impressions of herself were hedged with guilt that she might have stayed too long gazing. Oh, she knew she was quite tall, she knew she was far too thin, she knew her hair was straight and dark, that her eyes were black-brown, and her nose sadly out of kilter due to a fall as a child. She knew her mouth drooped down at its left corner and twisted up at its right, but she didnt know how this made her rare smiles fascinating and her normal solemn expression a clown like tragicomedy(Pg.35-36). Missy didnt really pay close attention to what she really looked liked. It didnt matter how women appeared in those days as how it does today. They seem to think that its evil to look at oneself in the mirror, and that its forbidden for a woman to look at her own image. Life had taught her to think of herself as a very homely person, yet something in her refused to believe that entirely, would not be convinced by any amount of logical evidence. So each night she would wonder what she looked like(Pg.36). She knew what she really looked like, but her conscious was telling her different. It was like she had something in her that was really setting her apart from her family and friends. Even in her mid-twenties she was still treated unfairly. Her mother looked down at her and did not appreciate any of the things that she did. Any pip-dreams Drusilla might have harboured about Missys growing up to snatch the ladies of Missalonghi out of penury via a spectacular marriage died before Missy turned then; she was always homely and unprepossessing(Pg. 39). What h er mother pictured Missy to be had been vanished when Missy was about ten. Her mother lost fate in her before she even had a chance to prove her decency. Missy also was living in her own fantasy world. Her mother was against her from reading romance books because it was a sin to know about love. She was shatter inside for she felt she will never experience love, thus this made her even more interested in romance and love. She also grew up into a family where love was evil and bad. She also never felt that intimate passion that she always wanted to feel. Her mother may have made her believe in other things that wasnt true, but she wasnt going to abide by it. Missy felt that she was in-slaved by her mother and her aunts. Her mother made her do all the chores even when she was so sick that she couldnt move out of bed. When she got so sick and fainted, her mother and aunt were worrying about who was going to do the chores. She was like Cinderella who was left behind to clean and do everything. Even when she left the house to go get something, she always thought about milking the cows and that she had to hurry back before her mother would get mad at her. She had such a big responsibility that she didnt have any time for anyone, not even for her self to enjoy. Oh let it not be brown! Prayed Missy. I want a scarlet dress! A lace dress in the sort of red that makes your eyes swim when you look t its thats what I want!?brown, Drusilla finished at last, and sighed(Pg.51). She wanted a brown dress out of all the colors she had to pick from. She always felt that she matched brown best aside from other colors. The color brown which made her figure e ven more darken, is the color that she liked best. I understand how disappointing this must be, but the truth of the matter is, Missy, that no other colour becomes your half so well as brown! In pastels you look sick, in black you look jaundiced, in navy you are at deaths door, and the autumn tones turn you into a Red Indian(Pg.51). Even her own mother did not have any confidence in her. She suggests that she wears a brown dress because it matches her best. She became very upset that her mother thought that brown was the only color she liked. She really liked the pastel dress a lot and was overjoyed. Brown; what an ugly color(pg. 66). She hated the color brown, but she wears it the most. Missy, like a shadow who was never noticed is beginning to come out of the dark. Missy also has a serious heart problem. From time to time she would faint and not even know that she fainted. Her mother didnt really pay much attention to Missy, and her illness. They all had more serious stuff to hand le than her illness. Her mother and her aunt were worrying about who was going to be the next Ladies of Missalonghi and that who was much prettier. She also had a cousin by the name of Alicia Marshall. A truly exquisite creature, Alicia Marshall. Very tall and built on voluptuous yet disciplined lines, she was angelically fair of skin and hair and eyes, with beautiful hands and feet, and a swanlike neck. As always, she was dressed in perfect taste, and wore her ice-blue silk gown (eyelet embroidered, its shorter overskirt fashionably pointed) with incomparable flair and grace(pg.47) Alicia was different from Missy. She wore very nice and elegant clothing and looked very fantastic. She is also the same age as Missy, but with a whole different attitude and posture. Alicia arrived in a motor car, which in those days only the wealthy had motor cars. She also was chauffeured and was treated like a queen. Even though they were both the same age; Alicia had the potential to start her own h at store, unlike Missy who was still at home and being bossed around. It seemed as though Missy had no social life, and that she never knew how the outside world was like. Her mother also treated her like a child as though she had nothing to live for. They seem to think that Alicia has it all, she has the look, the wealth, and the men kissing at her feet. Alicia had an intimate relationship and discovered what love was. She had romance and enjoyed her everyday life. She didnt care about what other people would think because she had her beauty to rely on. Even Missys mother respected Alicia, she lost her dreams and hope for Missy therefore she transferred it towards Alicia. As pretty and smart the town thought Alicia was, she ran off with the chauffeur to get married. As I have described the differences between Missy and Alicia, their roles change. Missy finally finds her romance and love, and the intimacy she always wanted. Her husband, a wealthy man, makes her part of his company a nd Alicia runs off with a chauffeur who makes less than what she made at her hat store. Missy finally leaves home and the torment from her mother and aunts. .u0ec362a1fc1823e5b355bed8230315cc , .u0ec362a1fc1823e5b355bed8230315cc .postImageUrl , .u0ec362a1fc1823e5b355bed8230315cc .centered-text-area { min-height: 80px; position: relative; } .u0ec362a1fc1823e5b355bed8230315cc , .u0ec362a1fc1823e5b355bed8230315cc:hover , .u0ec362a1fc1823e5b355bed8230315cc:visited , .u0ec362a1fc1823e5b355bed8230315cc:active { border:0!important; } .u0ec362a1fc1823e5b355bed8230315cc .clearfix:after { content: ""; display: table; clear: both; } .u0ec362a1fc1823e5b355bed8230315cc { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0ec362a1fc1823e5b355bed8230315cc:active , .u0ec362a1fc1823e5b355bed8230315cc:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0ec362a1fc1823e5b355bed8230315cc .centered-text-area { width: 100%; position: relative ; } .u0ec362a1fc1823e5b355bed8230315cc .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0ec362a1fc1823e5b355bed8230315cc .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0ec362a1fc1823e5b355bed8230315cc .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0ec362a1fc1823e5b355bed8230315cc:hover .ctaButton { background-color: #34495E!important; } .u0ec362a1fc1823e5b355bed8230315cc .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0ec362a1fc1823e5b355bed8230315cc .u0ec362a1fc1823e5b355bed8230315cc-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0ec362a1fc1823e5b355bed8230315cc:after { content: ""; display: block; clear: both; } READ: A Clockwork Orange EssayBibliographyMcCullough, Colleen. The Ladies of Missalonghi. New York, New York. Avon Books, Inc. 1987
Tuesday, May 5, 2020
Choosing a Successor free essay sample
Choosing a Successor Choosing a Successor is the case about a 62-year-old administrator of the multispecialty Ambulatory Care Center named Paul. He has worked there for many years and is planning his retirement in a year. He is beginning the process of training a successor and has three possible internal candidates for the position. The Ambulatory Care Center is a medium-sized facility serving an average of 80 patients on a daily basis. There has been little growth over the past couple of years and there needs to be change in order for the Center to remain afloat. The Center has mainly served senior citizens, which is what the neighborhood around has been until now. The neighborhood is converting into more and more young families and many of young adults and school-age children. There is also an ethnicity change, with more families of Hispanic and African American origin. The method of payment is also gradually changing from Medicare and private pay to a financial base where payments are coming from a combination of group insurance, Medicaid, and cash payments. We will write a custom essay sample on Choosing a Successor or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page The Center is working towards being known that it can care for all ages, especially children. The addition of a specialized pediatric group to their physician base has made screening for metabolic, sickle cell, and other genetic disorders, as well as treatments for children with ADHD, autism, and Aspergerââ¬â¢s syndrome possible. The only problem I found in the case study is that all the candidates are internal and it leaves for no outside intelligence to potentially come in and give their advice and professional ability. This would also be the only other alternative solution to what Paul could do in trying to find the right person to replace him in a year. I believe the best solution is to hire Felipe because of his background. The only real fault he has is his past when he went to class rather than being on the job, which just shows me dedication for getting his masters. The only other weakness is him looking for another job, but offering him this job could make him reevaluate his choices. He is Hispanic, which fits into the changing of the community as well. He is also good with people, works many hours to get done what needs done and is single so if he needs to travel, it certainly will not be a problem. 1. Identify the strengths and weaknesses of each candidate. Taneshia ââ¬â strengths: * African American worked there for 3 years * Bachelorââ¬â¢s degree in health administration * A registered record administrator * Minor in human resources management * Increased reimbursement figures by implementing electronic medical records in her department (very good w/ tech. * Created strong liaison with the physicians by providing them with extensive peer comparison statistics * Doctors have increased their productivity and helped increase revenue * Works whatever hours necessary to get the job done Weaknesses: * Pompous and opinionated * Feels no one knows as much about the work of her department, or about computers, as she does * Tends to push her people a little too hard Felipe ââ¬â strengths: * Hispanic * Worked there for 5 years B achelorââ¬â¢s in health administration * Just finished his masterââ¬â¢s in business administration * Has done well at his job and seen as a talented negotiator * Understands contracts and is good with people * Has signed a number of lucrative contracts for the Center * Single with no intentions of getting married anytime soon * Works many hours of overtime and appears to be willing to go the extra mile and give the time necessary to get something done Weakness: * No employees directly reporting to him * Is interested in moving into operations in his next healthcare job * Has already started looking around for new job possibilities * Were rumors that he was attending his MBA classes when he was supposed to be working and did not have Paulââ¬â¢s permission to do so Amanda ââ¬â strengths: * Worked at the Center for 10 years Has a bachelorââ¬â¢s degree in health administration * Highly motivated to do a good job and motivates people around her * Oversees a large and varied group of workers, ranging from receptionists to billing clerks * Has increased reimbursement for the Center by teaching and training those in her department to do effective billing and collection, resulting in faster claims turnaround and fewer denials * Has also improved information collection at the front desk * Amanda was instrumental in the purchase and installation of a new billing system that helps her people do an excellent job * Well liked by her employees Has good coaching skills and gives her people credit for their accomplishments * Has integrity and is well known throughout the Center as the ââ¬Å"go toâ⬠person if you have a problem * Fills in for current leader when he goes out of town for business or vacation. Has done so on numerous occasions Weaknesses: * Caucasian * Not comfortable working with people of backgrounds different form her own * Married with 2 children and a busy life * Has never pursued her masterââ¬â¢s degree * Rarely works past 5 p. m. * Puts in her 40 hours faithfully then goes home 2. Which factors would most favor each candidate? Taneshia ââ¬â African American and works whatever hours needed to get done what needs to be done. Felipe ââ¬â Hispanic, good with people, works many hours to get done what needs done and is single so if he needs to travel, it certainly will not be a problem. Amanda ââ¬â Been at the Center for 10 years, highly motivated to do a good job, and motivates the people around her. 3. Do you think the ethnicity of the candidate is important or irrelevant? Why? Yes, there are more and more families moving into the community that are of Hispanic or African American origin. 4. How would a change in the environment influence the person selected? It would most diffidently leave out Amanda because of her family and busy life. It would also potentially leave out Taneshia depending on her husbandââ¬â¢s career. 5. Which of the three candidates would you recommend to be the next leader? Why? I believe the best solution is to hire Felipe because of his background. The only real fault he has is his past when he went to class rather than being on the job, which just shows me dedication for getting his masters. The only other weakness is him looking for another job, but offering him this job could make him reevaluate his choices. He is Hispanic, which fits into the changing of the community as well. He is also good with people, works many hours to get done what needs done and is single so if he needs to travel, it certainly will not be a problem. 6. If Taneshia is chosen, what do you think would be her biggest problems as a leader and being able to work with the others? Felipe? Amanda? Taneshia ââ¬â she is pompous and opinionated and feels no one knows as much about the work of her department, or about computers, as she does. She also tends to push her people a little too hard. Felipe ââ¬â he is interested in pursuing another healthcare job and has already started looking. Amanda ââ¬â Being a Caucasian with the community becoming more and more Hispanic and African American and that fact that she does not feel comfortable working with people of different backgrounds. 7. Should Paul have considered an outside candidate to be his successor? I do not believe Paul needed to consider and outside candidate to be his successor.
Friday, April 17, 2020
Sample Courage Essay
Sample Courage EssayWhen writing a sample courage essay, a student needs to be able to do a lot of things. A good sample essay should have the following characteristics:One important element that most sample courage essays have been a punch line. This punch line is the very first thing that you as the student write down. It is important that you establish your punch line as early in the composition process as possible, so that you can start the essay with a bang.The courage to write a courage essay is required by most colleges. If you take this as a challenge, you will be greatly improving your writing skills. This is one of the most enjoyable parts of writing.Courage is not limited to writing. Courage is about learning how to deal with life's ups and downs. Most students will face major changes during their college years. To be prepared, write your own courage essay and take a look at the great examples below.You can spend hours working on your own courage essay. However, what will be important is your ability to make it into an essay. People want to read stories about people who are courageous and strong, and this is one of the reasons why sample courage essays are usually so popular.Courage is the strength to keep going no matter what the consequences are. You can never know what the future holds for you, but you can prepare yourself for what is out there. What you do today is often the difference between happiness and misery.In the end, you must know that being brave is much more than courage, it is being a person who is strong, in the face of adversity, and who knows that 'with enough determination, you can do anything.' When all other possibilities seem to be gone, it is only with the purest of intentions that a person can hope to survive. That may seem impossible, but we must take the path where others have gone before us. We need to see what courage looks like in others, and learn from them.Courage is not in the courage to feel sorry for yourself. You h ave to take that courage from other people, and develop it for yourself. Only then can you accomplish anything.
Friday, April 10, 2020
Marketing and Unilever free essay sample
Their mission is ââ¬Å"TO ADD VATILTIY TO LIFEâ⬠UNILEVER INTERNATIONAL HISTORY â⬠¢ â⬠¢ â⬠¢ â⬠¢ â⬠¢ Unilever is a multi-national corporation, It was created in 1930 by the Lever Brothers and Dutch margarine. Today the company is fully multinational with operating companies in over 100 countries, Employing about 179000 employees With 400 brands spanning 14 categories of home, personal care and foods products, no other company touches so many peoples ives in so many different ways. From feeding oneââ¬â¢s family to keeping oneââ¬â¢s home clean and fresh, Unilever brands are part of everyday life. â⬠¢ UNILEVER PAKISTAN LIMITED â⬠¢ â⬠¢ â⬠¢ Lever brothers was established in Pakistan in 1958 first site in Pakistan was RAHIM YAR KHAN Largest FMCG company now operating at six locations in Pakistan The enjoys a leading position in most of its core Home and Personal Care and Foods categories, e. g. Personal Wash, Personal Care, Laundry, Beverages (Tea) and Ice Cream. It operates through 4 regional offices, as well as 4 wholly owned and 6 third party manufacturing sites across Pakistan. We will write a custom essay sample on Marketing and Unilever or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page â⬠¢ SUNSILK â⬠¢Launched in 1954, in the UK, sun silk had quickly become Unileverââ¬â¢s leading international shampoo brand. By 1959, it was available in eighteen countries worldwide. â⬠¢In the 1980ââ¬â¢s, Pakistan had a largely under-developed market in terms of personal care products. â⬠¢The launch of Sun silk in 1983 introduced FMCG industry in Pakistan to redefine the lives of its people. BCG MATRIX OF UNILEVER BCG MATRIX OF UNILEVER STARS High growth rate high market share QUESTION MARK High growth rate low market share CASHCOW Low growth rate high market share DOG Low growth rate low market share PRODUCT SUNSILK is one of the star Products of Unilever, and comes under the category of personal care products. Variant: Soft and smooth Label color: Yellow Benefit: Keep hair strong and beautiful Variant: Black Label Color : Black Benefit: Rich and shine black hair Variant: Soft and smooth Label Color : Pink Benefit: Shiny and beautiful dry hair Variant: Long and thick Label Color : Green Benefit: Shiny manageable thin and limb and thin hair Variant: Damage Repair Label Color : Orange Benefit: damage Repair Shampoo Variant: Anti dandruff Label Color : Blue Benefit: removes dandruff SUNSILK SHAMPOO 400g 100g 200g 6ml PRICE SUNSILK is the market leader and it therefore sets the market price. SUNSILK SHAMPOO Rs 200 to Rs 300 PKR Rs 150 to Rs 170 PKR 400g Rs 88 to Rs 95 PKR 200g Rs 5 PKR (Sachet) 100g 6ml PLACE SUNSILK available in all â⬠¢ â⬠¢ Small stores Supermarkets â⬠¢ Utility stores â⬠¢ General Stores â⬠¢ Medical stores â⬠¢ Shopping malls PROMOTIONAL ACTIVITIES â⬠¢Door to Door Services â⬠¢One -On -One Selling â⬠¢Special Channel Distribution â⬠¢Road Shows â⬠¢Schools programs â⬠¢Spot Selling â⬠¢Store Intercepts â⬠¢Stall activities â⬠¢In store conversions â⬠¢Television advertisement â⬠¢Product labels â⬠¢Websites â⬠¢Call centers â⬠¢Free washes and gift hampers SEGMENTATION SUNSILK shampoo will be using gender and age as the basis for segmentation. â⬠¢ This segmentation is demographic. â⬠¢ Market age of segmentation of female of age 16-21, then 21-40 and then above 40. TARGETTING â⬠¢ Main target market is Females between age 16-40 but they target the whole market. POSITIONING â⬠¢ When every young adult want to give himself a new look , SUNSILK offers him FAMILY SIZE bottle in 165 PKR. â⬠¢ It changes packing and size to attract new customers DIFFERENTIATION â⬠¢ It does different things like gang of girls. â⬠¢ It offers expertise of hair care experts. The product is relevant among wide masses because of its quality, affordability and constant innovation. â⬠¢ Hierarchy is horizontal so that all the managers have good collaboration with each other thatââ¬â¢s why UNILEVERS hierarchy is so much supportive in this regard. SUPPLIER â⬠¢ They have no threat from supplierââ¬â¢s specifically as they have made a contract with suppliers. â⬠¢They gave them raw material like chemicalââ¬â¢s other thingââ¬â¢s. MARKET INTERMEDIREIS â⬠¢ As far as financial intermediaries concern, UNILEVER have good name in this matter. They are using old chain with the popularity of their productââ¬â¢s. CUSTOMER â⬠¢ They are well defining with their target market and market segmentation. â⬠¢ Unilever? s product is neither gender specific nor for only one social class. So, we have enough people to cater with. PUBLIC â⬠¢ Public is interested in their product as it may bring a financial interest to our stakeholders and other major factor of this is our media public. â⬠¢ Itââ¬â¢s a very good source for them as it lounge under unileverââ¬â¢s company n a very respectable product SUNSILK. The product of UNILEVER (SUNSILK) is not for the specific age, it covers the following area â⬠¢Female â⬠¢Male â⬠¢Kids â⬠¢So the demographic area is huge for that product ECONOMIC â⬠¢ As the social class we cater are economically sound and the product of UNILEVER is give also comfort with respect to prices. NATURAL â⬠¢ Our natural environment is quite sound in this regard. As the raw material we use is nether injurious to health nor damages the environment. â⬠¢So people prefer to use that of product . TECHNOLOGICAL Unilever is using latest technology for making the product and for handing the operations. Technology helps in making the products and fulfilling the demands on time.
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